We are delighted to present you our brand new Lanarte collection 2014/2 and the new Lanarte look!
Strong emotions that are captures in the “Dancing passion” and the pure beauty of the “Eastern Princess” are definitely asking for attention.
The fans of floral compositions would recognize Marjolein Bastin’s works but also would be surprised by incredibly gentle flowers in aquarelle which can be called the actual signature of the Lanarte style.
New logo: back to the roots
“Lanarte”, the Art of Stitching! “Lana” stands for “wool” in Italian, and “Arte” for “art”.
It all started 80 years ago with a design, some woollen threads an a piece of embroidering fabric. These “secret” ingredients were beautifully translated into an embroidery kit that one day would become a stitched piece of art.
New brand colours
The sale of the company to the Belgian Verachtert group in 2011 has changed the Dutch identity of the brand which has become a combination of two countries.
Chocolate brown refers to the luxury of the Belgian chocolates. Orange has been for ages the colour of the Netherlands.
Starting from this collection all new designs (sold from our stock) will be packed in chocolate brown boxes.
All kit contents are carefully packed in silk orange paper. It is not just a packaging but an introduction to the amazing world of craft.