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Lanarte Art Studio

The unique character of each Lanarte cross-stitch kit is a result of a specialized design technique, developed in the Lanarte design studio in Holland. The designer's first concern is to procure artwork that complements the decor of the modern home. To this end, designers diligently study current decorating trends, attend international conventions, and subscribe to current professional decorating periodicals. Many designs are derived from drawings or paintings created by well-known professional artists. After gathering drawings and painting from all over the world, a team of specialists in the Lanarte studio determines which designs are artistically appropriate for the Lanarte collection, and suitable for translation into cross-stitch.

Following this careful selection of artwork, the real work begins. First the design team meets to determine the execution of the design. A drawing may need to be simplified or may be more beautiful when just a portion of the drawing is used. Then the finished size of the project is determined. The colours are chosen based on current decorating trends, and years of decorating experience. For example, blue, yellow and terracotta tints may be used to reflect current styles. The use of the correct colour is essential, as it will ultimately determine the overall character of the finished work. Finally the design team decides whether the embroidered needs the addition of an embroidered frame-line. The final fabric choice can now be made.

When all aspects of the design process are complete, one member of the team will create a mosaic drawing. Translation from drawing to embroidery is a special skill requiring accurate drawing skill and an eye for colours. It requires extensive company training over a long period of time. The translation to embroidery is computer assisted. As standard computer software does not meet our high standards a bespoke package was developed especially for Lanarte. Although translation has been done by computer in recent years, the personal touch of the experienced designer gives the finished product a uniquely "Lanarte" quality. The computer is only a tool; the designer dictates what the com-puter should do. After the mosaic drawing is completed and approved, the first embroidery is made. The finished product is analyzed, minute details are studied, and corrections will be made. The overall picture must reflect the style of the original artist. After the mosaic drawing is corrected and everyone is satisfied, the final embroidery is made. The completed embroidery must then be finished off, and suitably framed.

The frame is chosen carefully from the Lanarte collection to enhance the look of the embroidery. The framed embroidery now goes to the photographer, and a photograph for the front cover of the kit is taken. Meanwhile other members of the design team determine the correct amount of floss. Instructions are carefully written and then translated into 8 languages (English, Dutch, French, German, Spanish, Italian, Swedish and Russian) for export around the world. When all of this is finished, the embroidery is ready for production. The kits are carefully assembled, inspected and packaged. In the production department as in all departments at Lanarte, the slogan is

QUALITY FIRST!